About Us
Anushka Shah helps you align it with who you truly are—and how you want to be seen.
Hi, I’m Carol Davidson — certified image consultant and life coach, speaker, and educator. For almost 25 years, I’ve helped countless clients celebrate their unique qualities, and embody true confidence.
AS SEEN IN
Customised to the core
Good style takes time, however expedite your new me, cut away from the trial and errors--for we come to you with THE solution, and its options! Us together will not only create world-class looks but an all-new version of you. As we collaborate, you’ll benefit from a safe, supportive and open-minded space to express how you wish to walk your talk.
MY Story
Growing up, I always had a deep sense that the way I dressed was distant from who I was. Majorly trend-driven, too bold and too layered for comfort. But even more than that—it felt like I didn’t know who I truly was.
The confusion showed on the outside
I wore what was safe–shrugs, leggings and oversized t-shirts. All of which, muted parts of me. But with every moment I tried to “fit in,” something inside me whispered, “this is not right…there is more!”
Where my eyes opened
Eventually, I left India to study in the UK. And in that cultural collision, I was cracked wide open. Surrounded by confident, clear, well-dressed people, I realised I hadn’t learnt how to present myself—only how to cover. I wasn’t lacking taste or ambition, I was just missing the intel.
So, I initiated the groundwork.
I began decoding what made style powerful. I mapped fashion timelines, studied trend repetition cycles, dissected body proportions, and dived into the science behind silhouettes, layering, and colour theory. I learned how face shapes affect harmony, how fabric creates illusion, and how clothing when worn right—can shift perception.
Soon, fashion wasn’t just art—it was strategy.
It wasn’t about being “fashionable.” It was about becoming recognisable. Unmistakable.
In July 2021, at just 21, I became the youngest employee at Vogue India. What followed were five formative years at Condé Nast—writing over 500 co-branded articles across GQ, Vogue, CN Traveller, AD, and more. I interviewed celebrities, CEOs, creatives, and experts across industries—and what struck me every time was this: the people who made the deepest impressions always had an identity that extended beyond the clothing. But their clothing helped deliver it.
And that’s when it all clicked.
Style wasn’t about looking good. It was about feeling seen. And then, being remembered.
So I formalised my process. I trained at one of India’s premier image management schools. I worked with over 100 individuals—from startup founders to actors, consultants to creatives—each seeking a way to align their inside world with how they show up in the outside one.
And so, Awear by Anushka was born.
A brand and a belief that acts as a bridge between who you are and who you’re becoming. That image is not about the surface, but strategy. That with the right insights; personalised to your colouring, your features, your goals, and your lifestyle, you can create a signature look that’s intelligent and unforgettable.
Because once you become Awear of your power, there’s no going back. And the mirror? It finally starts reflecting the story you’re meant to tell.